Urban Engine Podcast Episode 7 – Brandon Kruse on Competition & More

Brandon Kruse is Founder/CEO of CommentSold and dropped in with the Urban Engine podcast team to discuss how to manage relationships in entrepreneurship, thinking about competitors, the power of an abundance mindset, and his favorite downtime hobby at Huntsville West.

Subscribe to the Urban Engine Podcast and Links to All Episodes

Listen to Episode 7 on Anchor

Listen to Episode 7 on Apple Podcasts

Media Referenced:


The 5 Love Languages – Gary Chapman

Throwback video of Cotton Row Run with winner looking over his shoulder

Crushing It – Gary Vaynerchuk

“When you look at your competitors, remember that everything looks perfect at a distance. Even the planet Earth, if you get far enough into space, looks like a peaceful place.” Bob Parsons, My 16 Rules (Blog Post)

Unlabel: Selling You Without Selling Out – Marc Ecko

Onward: How Starbucks Fought For Its Life Without Losing Its Soul – Howard Schultz

Brandon Kruse

“More organizations die of indigestion than starvation” – David Packard, Hewlett Packard

Essentialism – Gary McKeown

The Power of No – James Altucher

The Lean Startup – Eric Ries

“The biggest thing we see is that (the boutiques) aren’t competing with each other. We see, across the platform, we have millions of people who have used CommentSold as a consumer and we have hardly anyone that is shared between multiple customers… The market is massive and huge, but, I think we way undervalue the allegiance that people have to other people.” – Brandon Kruse

Rocket Fuel – Gino Wickman and Mark Winters

Crossing The Chasm – Geoffrey A. Moore

54:00 Brandon mentions weighting customer reviews by success, he later shared that this idea came from Ray Dalio’s book Principles. You can see Ray explain the idea in this TED Talk video.


Trey Sharp is an entrepreneur & author in Huntsville, AL. Trey is the former owner/CEO of a Huntsville-based technology company, Sharp Communication, which was sold to Mobile Communications America in 2018. In 2016, Trey co-founded technology startup Tango Tango where he served as CEO for nearly 2 years. Trey still serves as an active board member and shareholder in the company. Trey also serves as an active Board Member for Urban Engine, an entrepreneurial nonprofit in Huntsville, AL dedicated to spurring the growth of startups in North Alabama. Trey is married to Claire Sharp and the couple has 4 children. Trey earned his Bachelor’s of Science in Business Administration from the University of Alabama-Huntsville in 2002.